Challenge, Inc. is a chemical manufacturer serving a wide range of industries, including metal pretreatment, metal fabrication, decorative finishing and waste water treatment.
We are a privately owned company headquartered in Indianapolis, Indiana with a manufacturing and distribution facility in Salt Lake City, Utah.

As a result of the Air Quality Act of 1967 (and its revisions through the years), Congress gave the Environmental Protection Agency the task of setting minimum Air Quality Standards. The laws forced a change, which continues today, in the chemical industry. In 1972, Challenge was formed to offer environmental-friendly products to meet or exceed many of the requirements enacted by law.

The major strength of our products and technologies is that they are environmentally sound replacements for solvent-based, oil-based and heavy-metal containing products. Our water-based products are formulated using natural and/or synthetic raw materials. The key to our continued success and growth has been our ability to adapt to the changing needs of customers and develop creative responses and solutions that address their manufacturing problems.

Initially, our customers consisted of companies involved in process paint stripping, which manufactured a variety of painted automotive components such as grills, wheel covers, head and tail lamp bezels, dashboards and wheel rims. Today, our customer base has expanded to include companies that pretreat ferrous and non-ferrous substrates.

We manufacture conventional cleaners and iron and zinc phosphate conversion coatings. More importantly, we are an industry leader in zirconate pretreatments and non-chrome seal rinses.

To develop, manufacture and market, superior quality chemical compositions to the satisfaction of our industrial process customers, through the effective integration of diverse individual talents, modern technology and progressive business systems.

We begin with an analysis of your current process, needs and goals.
We take into account your tools and machinery, procedures, waste disposal and filtration, and maintenance protocols.
We plan for your future growth and change.
We develop strategy alternatives and recommendations based upon your situation.

Recommendations include:

• Products
• Process parameters/modifications
• Project costs and savings

Our goal is to improve your productivity, simplify your material handling, and increase your profitability.